CS THEORY was created after realizing that most hair styling products on the market weren’t designed for real, everyday use. The products I was using had long ingredient lists, felt greasy, and never delivered the clean, natural look I actually wanted. They worked for some people — just not for me.

Instead of settling, I decided to build something better.

Founded by Caden, CS THEORY is built around simplicity, performance, and clean ingredients. We set out to create a hair styling product that delivers strong hold, natural texture, and a matte finish — without unnecessary fillers or complicated routines. After testing multiple formulations, we landed on a formula that works consistently, feels lightweight, and is easy to use every day.

While CS THEORY started from a personal need, it isn’t limited to one age group. It’s made for anyone who wants a clean, effortless style that looks natural and holds up throughout the day. Our focus isn’t on trends or overengineering — it’s on creating products that actually work, feel good to use, and fit seamlessly into everyday life.

This is just the beginning. CS THEORY is committed to building simple, effective hair and personal care products designed with real use in mind.